We don’t select businesses at random to acquire—Gegra Equipment was a natural fit for us. Our investment group has a deep understanding of the trades industry, so a trades equipment-based company was in many ways a natural choice.
What is Gegra Equipment and What Do They Do?
The right tools for the right job matter (as do their parts) especially when it comes to the trades world. Gegra Equipment has over 10,000 parts that can be used to fix or replace broken parts on tools and equipment in addition to a wide selection of tools and equipment themselves.
They specialize in tools for concrete specifically, but they also carry safety supplies. In addition, they provide supplies from a wide variety of well-known, trusted suppliers.
If you need to rent hand tools, diamond blades, or saws and grinders Gegra Equipment is dedicated to providing quality gear that is regularly serviced.
Why We Chose Gegra Equipment for Our Investment Group Portfolio and How We’ve Helped Them
As we mentioned, Gegra Equipment made sense to acquire and grow. They were already a solid company that had been around for many years. Their work in the trades industry through equipment and parts fit in perfectly with our portfolio of other trades companies.
Additionally, we knew we could grow them to become an even larger business. We’ve organized various elements and restructured parts of the company to provide even greater opportunities for growth. We also brought in an experienced manager in addition to other important pieces to the team.
A good first impression is crucial online nowadays as well. We revamped their website to give them a stronger online presence. We also refined their existing online storefront to their site so visitors to their site would easily be able to purchase the parts them need to fix or replace components of their equipment.
We’re so happy that Gegra Equipment has seen the growth we knew we could achieve for them. They are now solely focused on customer service and their team as the company understands how important their team members are to achieve the success they desire. Their services and products have become a quintessential component of our portfolio of businesses.
As the Gegra team likes to say with respect to the concrete industry, “If we don’t have it, you don’t need it.”